世界问题中心
视觉形象
2019
世界问题中心(The World Question Center)成立于2019年,是一家当代艺术机构,其名称源自艺术家 James Lee Byars 于1969年的同名作品。
本项目为其设计视觉识别系统。标识以衬线字形为基础,通过多边形切割重构文字形态,以回应“去中心”与“生成新中心”的概念。多边形元素也延伸出对同一事物多重视角的隐喻。随着机构由线下空间转向线上运营,视觉系统中的地址信息被保留为空白字段。
The World Question Center
Visual Identity
2019
The World Question Center is a contemporary art institution founded in 2019, taking its name from The World Question Center (1969) by James Lee Byars.
This project develops the visual identity for the institution. Based on serif letterforms, the logomark reconstructs typography through polygonal cuts, reflecting ideas of decentering and the formation of new centers. The polygon motif further suggests multiple perspectives toward a single subject. Following the institution’s transition from a physical venue to an online platform, the address field within the identity system was retained as an intentional blank space.