MASTER 上海

视觉形象 VI
2020

MASTER 上海是位于 TX 淮海的沉浸式光影艺术空间,以灯光装置、音乐与夜间体验为核心内容。

本项目为品牌设计视觉识别系统。标识与图形均由字母“m”构成,其中图形呈现蝴蝶形态,以呼应空间 24 小时持续运作的光影体验。蝴蝶图形同时作为视觉系统中的核心元素,延展至不同应用场景。

MASTER Shanghai

Visual Identity
2020

MASTER Shanghai is an immersive light and media art space located in TX Huaihai, featuring light installations, music, and nighttime experiences.

This project develops the visual identity for the space. Both the logotype and symbol are derived from the letter “m,” with the symbol forming a butterfly shape. The butterfly serves as the core graphic element of the identity system and extends across various applications.