昆达里尼
Kundalini Bakery & Cafe

视觉形象 VI
2022
昆达里尼(Kundalini)是一家位于深圳的面包店。 名为梵语“蜷曲”之意,昆达里尼从自然、古老多元的世界中汲取灵感,为食客提供平衡、充满活力的餐食。

昆达里尼选用广西巴马有机火麻作为特色产品系列。因此在Logo设计中,清晰直观地表现了面包烘焙中生动的形态,再用火麻仁拼写组成的字体点缀其中。稚拙的火麻仁字体为整体形象增添了生机和趣味,面包的形态也是灵活的辅助图形,可被应用于不同的场景。
Kundalini is a bakery and cafe located in Shenzhen. Name after Sanskrit for "curl", Kundalini draws inspiration from the natural, ancient and diverse world to provide customers with balanced and energizing meals.

Kundalini chooses Guangxi Bama organic hemp as a special product series. Our design used the shape of a bread with fonts composed of hemp seeds. The hemp seed font adds energy and fun to the overall image, and the shape of the bread is also a flexible auxiliary graphic that can be applied to different scenarios.